Helping the world's leading brands
communicate smarter
Learn more

Product news: The best Campaign editor we have ever built.

Step-by-step explanation of pr.co's new Campaign editor, what changed, what is new and what stays the same.

The new Campaign editor sets a new standard for pr.co, it makes the platform ready for our future plans, makes writing campaigns a lot faster and has a seamless collaboration experience.

A lot of things have changed, there's some new features and some things are gone for good. This is a step-by-step guide through all the changes so that you can continue your work without any hassle.

So, what's changed?

1. The main navigation of the Campaign editor.

265061 campaign nav 1a1f4a large 1511202128

The new Campaign editor features a brand new navigation bar. Now, the steps of writing a campaign are displayed at the top of your screen in chronological order from left to right. You start with writing you release, and finish you work by confirming the campaign. There's a few new or updates steps:

The Settings-step

This replaces the 'Optimise for web'-step and the 'Tags'-step. So it is now a combination of your headline, summary, language, tags, featured image, and other details. Optimise for web was unclear is some cases, so settings is the new name which is more straightforward and also should also cover future additions to this step.

265063 campaign settings e05146 large 1511202128

The Timeline-step

This replaces the 'Pulish date'-step and the 'Distributions'-step. This way you will have a better overview of your publish date and the timing of when your emails will be delivered. With this update also comes the ability to send emails on any desired point in time so the timeline step helps to keep things clear, for you, but also for colleagues who join later.

The Timeline will also give you a live representation of the status of your campaign. So if it is running and the first email has been delivered, the system is currently sending a second email and there's two other items due, yo will see exactly that.

265062 campaign publishdate 432f84 large 1511202128

The Approval-step

Previously approvals would be available under the 'Ask for approval' button in the black topbar. From now on it will become a step in the process of writing a campaign. This nicely implies that it is a step you have to overcome before you confirm the campaign and keeps things clean during all the other steps.

The Confirm-step

This replaces the 'Launch'-step. This is really a naming change because some people were confused with the 'launched' terminology as it implied that something would be sent-out straight away but you might have scheduled everything for the future. Confirm simply implies that everything you have set up will be confirmed for the system to start executing your campaign.

2. Collaboration and Chat

265054 campaign sidepanel 358a5a original 1511192866

The collaboration features, part of the Collaborate add-on, can now be found in the side panel. The side panel can be opened and closed according to your preference. Within the side panel there's four different tabs:

Campaign details

The Campaign details tab gives you some meta information about the campaign you're currently looking at. When it was created, who created it and a way to directly copy the draft- and public link to your clipboard. This tab is enabled for everyone.


With Activities you can track what happend in the writing process of the campaign, when it happened and who it was that performed that particular action. This way you can always has the full story around a campaign, and know who is responsible for certain actions.

265064 campaign activities 135abc original 1511202392


With the new Chat functionality the collaboration really comes to life! Using Chat you can send messages to your team or individual members of your team. Everybody in the team sees the same chat so please note that everything you say is public ;-)

265051 team chat 957e78 original 1511192350

If you'd like to notify one of the team members, you can start with an '@' symbol to display a pop-up of the names of each member. Click on their name and finish your message. When you leave a message with an @-mention inside of it, that particular user will receive that message as an email notification in their inbox.


With the team tab you can manage which users you'd like to collaborate with on the campaign. By clicking 'Add users' you can add them to the team and optionally leave them a personal message. This message will then be sent with the notification they they've been assigned to work with you on the campaign.

3. Timeline step

This section is to go a little bit more into the details for the Timeline step. In the Timeline step you basically manage how and when your news will be spread to the world.

You start by choosing a publish date for your release, this is the starting point for your timeline so choose this date carefully. For example, if you release needs to go live on Tuesday morning you set this date at Tuesday morning for the time you'd like it go 'public'. Then, you start adding emails to drive traffic towards you newly published release.

You can start adding emails as soon as you have chosen a publish date. Then, for each email you can choose when you'd like it to be delivered. By default this is the same time as the publish date, so for example Tuesday morning at 10am.

You can also choose to send it at any other time (as long as it is in the future). Because of this we are introducing the Timeline step, so that you can keep an overview of all these communications touch points in one place.

Here an example of what a fully filled-out timeline would look like:

265055 timeline screenshot c10ac4 large 1511195515

One last thing to mention about the timeline, the timeline will always be a live representation of your campaign. This means that when two emails were already sent-out, the system is currently sending another one and there's two items due; you will see exactly that as the status of the timeline. Two emails will be 'Delivered' and one 'Delivering', the others are 'Scheduled'.

4. Classic editor

Then lastly, there's also a big change for people still using our old 'Classic editor'. We are discontinuing this editor with this update. All old campaigns are still backwards compatible you unfortunately you won't be able to create new classic campaigns. The reason for this is that maintaining the classic editor was costing us too much time while most people are using exclusively the freeform editor now.

And that's it! If you have any questions, feedback, or are just as excited as we are, don't be a stranger. We'd love to hear from you. :)

Do PR in half the time

We started this company to scratch our own itch, as publishers. It’s now grown to a full PR toolkit with killer features we couldn’t dream of. It makes everyone’s work shorter, easier, and hell, better.

Patrick de Laive
Co-founder, The Next Web

Learn more