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Campaigns user manual

Campaigns are the combinations of news releases, distributions, clippings and reports in pr.co. They are the very core of our product and will make you write your message, optimise it for web, set the release date, set distributions, add clippings and view the results.

We will guide you through the steps one by one. Please note that you'll find a dedicated user manual for each step in the Help dropdown in the blue topbar in the Edit steps of your campaign.

Write your message

This is where you write the actual message that get published on your newsroom and will be distributed to your contacts.

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Optimise for web

Optimise for web is an entirely new step for pr.co, with this step we ask you to think carefully on what your message will look like all across the web.

Publish date

Before you start setting your distributions it's important to plan when you want to your message to be published. The moment your message is published it will appear on your newsroom, be publicly available on the web, emailed to your newsroom followers and search engines will be notified of the new content.

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After you have set your release date you can start setting your distributions. Distributions are emails you sent to a list of contacts in order to have them read your message. These contacts can vary from journalists and influencers to stakeholders, friends and customers of your company.

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Launch campaign

Time to launch your campaign! Is everything set correctly? We've got you covered with a handy checklist that shows you everything you have set up for your campaign up until this point.

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That's all for now, we'll update this article as the Campaigns evolve. Make sure to let us know if you run into any issues or if you have feedback hello@pr.co!

Do PR in half the time

We started this company to scratch our own itch, as publishers. It’s now grown to a full PR toolkit with killer features we couldn’t dream of. It makes everyone’s work shorter, easier, and hell, better.

Patrick de Laive
Co-founder, The Next Web

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