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All about your campaign timeline

When you're building your campaign it can be hard to keep a track of when everything is happening. "What time is the follow up going out?", "How long before the release is published does the early access email go out?". The questions keep flowing. To help you keep a track of all that we've added in a new 'Timeline' page that you'll see when creating your campaign, and again after it's been confirmed. Check it out below!

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What is the timeline step?

It's essentially an overview of when your release will be published, and when your email distributions will be sent out. It's also the place to set the publish date of your release and add email distributions to your campaign.

Why a timeline step?

Think of a timeline as a one stop overview of when everything will happen in your campaign. It's your place to adjust dates and times, make sure that distribution is sent out under embargo, add that follow up for a week after the release is published etc.

It's all about making it easier to get an overview of what's happening, when it’s happening.

How does it work?

The first time you see it you’ll be coming from the 'Settings' screen. First you have to pick your publish date:

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Once you’ve done that you’ll get shown an empty timeline.

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If you have Outreach you can now add email distributions with the '+ New Email' button, once you've added them to the timeline they’ll be put in the correct place according to their send date. You can read more about creating distributions here.

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If you decide you want to keep working on the distribution, that it's not ready to be added to the timeline, you can always save it as a draft. Draft distributions appear below the timeline. They won't be sent out.

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Confirming your campaign

Once you’re happy with the timeline you can confirm your campaign, which will set the timeline into action. This means the release will be published at the time set and your distributions in your timeline will be sent out to their recipients at the time specified. (If you're using the collaborate product and you’re not a publisher you’ll need to get your campaign approved by a publisher before it can be confirmed). If you have any distributions that are scheduled to be sent out at a time that has already passed then they will be sent out immediately when the campaign has been confirmed.

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After confirmation

Once the campaign has been confirmed your timeline will show the real-time status of the campaign with your distributions, and the real time results of these distributions (there’s no need to even refresh the page ;)). Events on the timeline that have happened are shown in green, and things still to happen are shown in orange.

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That's all for now, we'll update this article as the Timeline step evolves. Make sure to let us know if you run into any issues or if you have feedback hello@pr.co!

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Co-founder, The Next Web

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