6 free ways to make your content visual
We all like to share visuals more than text.
You can exploit this inclination to achieve your business goals: use images to make readers pay attention quickly, to make comparisons, to suggest and convey emotions. Even if your startup or your business have no visual declinations you can directly use, there are many ways to go visual according to your overall goals.
Please note: we assume you have no money to hire a designer, which would be the preferred way, in a perfect world.
1. Got data?
Organise it in infographics with infogr.am
If you have data you want to show, you should go for an infographic.
2. Got ideas only?
Plenty of online design tools out there
If you don’t have any data to show, but still want to give a visual touch to your content, a graphic design tool can help. No need to learn Photoshop.
My choice is Canva - easy, quick and complete. Do you know what’s even better? It’s fun.
3. Got a presentation?
Share it on Slideshare
Slideshare can be very interesting if you’re aiming at B2B users and have very good content to share. The copy from your presentation is added as text below, so you can attract an interesting audience.
Just like for your articles, coming up with a catchy title is literally half of the job. You can also look for tips about creating visual content!
4. Got an eye for details?
Curate boards on Pinterest
Pinterest can be a strong tool in your visual marketing strategy for many reasons: it’s very simple to use and focuses on your passions and desires.
It’s also good to know that 7 out of 10 users are women, and the total amount of users is bigger than Twitter, just to mention one.
Read some marketing tips courtesy of Buffer.
5. Just need images?
Get some on Getty Images
The right stock photos can generate strong feelings in your readers and help you set the frame for your content.
For more sources and tips you can read this guide from CrazyEgg.
6. Got pen & paper?
Draw your own chart
It’s never too late to get creative and draw stuff manually.
I got fond of this one because I love to see how memes spread across the Internet. Moreover, since I’m Italian, Suarez’s bite also affected me personally :)
What are your favourite tools when it comes to going visual? Let us know @prdotco.