Main Takeaways from 'Enter-the-firm'
Using commercial newswires will hurt your brand
A brief history of news publishing
Introduction: Newswires are bad for your brand
"GDPR will enable brands & PR pros to establish truly meaningful relationships"
"GDPR will fundamentally change the way we plan PR activities and communicate messages"
GDPR: Top 10 to-dos for PR Pros to remain data protection-compliant
How to Write a Good Press Release
How to Write, by David Ogilvy
Purpose - why does your company even exist?