Everything about embargoes, backdates and publishing times.
What's the difference between an embargo and a private release?
An embargo is a press release that will be published in the future, so you can share it privately through the exact URL.
A private release is simply a press release that does not show up in your pressroom.
If you're working on an exclusive, you should set an embargo.
How do I set up an embargo?
The trick is to set the release date of your press release to a time in the future and it will be automatically under embargo until that time. Learn how to set an embargo.
How do I backdate a press release?
It's like setting an embargo, but the date is in the past. This will change the order in your newsroom. See more info here.
When should I publish my release?
It depends. See our study here.